Arrowpoint Advisory has advised the management team of Feefo and London-based private equity house Vespa Capital on the management buy-out of the reviews and customer insights technology provider.
The transaction will see the acquisition of the shareholdings of the two co-founders CEO Andrew Mabbutt and CSO Matt Eames, along with that of Chairman Nicholas Wheeler.
The strengthened team now comprises Matt West as Chief Executive Officer, Richard Sawney, Chief Finance Officer and Paul Greatbatch, Technical Director.
“This deal is an important and significant milestone for Feefo, which is fast becoming one of the most disruptive and forward thinking technology brands,” said West. “This new investment will fuel our ambitious programme of enterprise-level expansion while enabling further innovation of our market-leading data analytics and artificial intelligence capabilities. The continued evolution of our technology as a comprehensive customer experience management platform is enabling brands to make smarter business decisions every day.”
Feefo Holdings was established in 2010 by Andrew Mabbutt and Matt Eames and has expanded rapidly, recognised by The Sunday Times - Tech Track as one of Britain's 100 fastest-growing private technology companies. Earlier in 2018, Feefo became a Google partner and is seen as a leader in review-based advertising. Feefo uses machine learning through its ‘Smart Themes’ and ‘Performance Profiling’ solutions to help customers instantly find the information they want in real-time while gaining an easier and faster route to customer insights and trends.
West added: “The support and practical advice the management team at Feefo received from Arrowpoint Advisory through the entire MBO process was concise and excellent. Their approach, which combines effective processes and technical guidance, played a key role in making the management buyout a reality.”