Arrowpoint Advisory advises Sagacity, the data solutions expert backed by Queen’s Park Equity, on its acquisition of award-winning data marketing and insight agency REaD Group

Arrowpoint Advisory’s M&A and Debt Advisory teams have advised Sagacity, the data solutions expert backed by Queen’s Park Equity, on its acquisition of REaD Group.

REaD Group is a market leading data-led marketing agency, delivering insight to its blue-chip client base on customer prospecting, marketing, compliance and digital consulting. The acquisition gives Sagacity a one-stop-shop for clean, accurate and compliant data and market insight across the entire customer lifecycle.

Debt facilities were raised from alternative credit provider Cordet, further confirming their collaborative approach to supporting strategic buy-and-build and drive growth.

Kajen Mohanadas, Investor at Queen’s Park Equity, commented: “We are delighted that Arrowpoint Advisory advised the Sagacity shareholders on the acquisition of REaD Group. We appointed them due to their deep track-record in the space, following on from advising us on our original investment into Sagacity in 2021. They were by our side throughout, giving us hands-on execution support and industry expertise.”

Barry Sheehan, Managing Director at Arrowpoint Advisory, added: “It has been a pleasure to work with Sagacity and the QPE team again. The deal brings highly complementary capability to Sagacity, facilitating a great strategic fit. We are excited about the potential for the combined group, and we are delighted to have supported this milestone transaction.”

Joe Barnett, Assistant Director at Arrowpoint Advisory, said: “The team at REaD Group have built a very strong proposition across data-driven marketing, positioning the enlarged group as an end-to-end data and analytics provider across the entire customer lifecycle. The transaction demonstrates the appeal of high quality, data-led businesses in the marketing and data analytics space.”

Alessandro Brembati, Director at Arrowpoint Advisory’s debt advisory team, concluded: “We are delighted to have supported Sagacity and QPE once again in this exciting step in Sagacity’s growth strategy. It has been a great pleasure to work with Jose, Kajen, Valentina and the Sagacity management team and we would like to thank Cordet for their flexible and commercial approach throughout.”

Contact the deal team