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Arrowpoint Advisory's Media & Technology sector team has advised the shareholders of The Trading Floor on the sale of the company to Callcredit Information Group, the UK-based company which offers intelligent solutions across the customer lifecycle, and which is backed by private equity investor, Vitruvian Partners.
Established in 2005, The Trading Floor has developed the largest multi-channel transactional database in the UK, providing a range of data solutions to clients across a range of sectors. The Sowerby Bridge-based company has grown rapidly since its inception and has received several prestigious industry awards for helping clients improve their marketing effectiveness.
The company's rich and dynamically-updated data will complement and strengthen Callcredit's 'Core' prospect database, delivering access to the names and addresses of 42 million UK consumers selectable by a unique combination of demographic, behavioural and transactional variables.
Daniel Domberger, Managing Director at Arrowpoint Advisory, added: "This is another great example of the consolidation trend in the sector, and the way that differentiated businesses doing something genuinely market-leading can expect high levels of acquirer interest and very strong valuations."