Prior to the COVID-19 pandemic, the B2B events sector enjoyed 15 years of growth, broken only by the global financial crisis. In contrast to the disruption seen in other traditional media formats, exhibitions and conference organisers have been net beneficiaries of technology, and the core events proposition has seen only gradual change in the digital era.
However, most organisers have seen business heavily impacted by the COVID-19 pandemic and, whilst the industry is expected to return to growth, it is likely that the virus will leave an enduring impression on the sector.
In this report, we review the impact on the following areas:
- Operational Reaction - How deep and long has the impact been, and what tools are leading event operators using to manage it?
- Financial Markets Reaction - Across public markets, private equity, and credit how are investors in B2B events reacting to COVID-19?
- Operational Outlook - What are the risks and opportunities once events resume, and which effects may endure beyond the crisis?
- M&A Market Outlook - What are the implications of COVID-19 for those creating and realising value through M&A in the B2B events sector?
To request your full copy of our report, please email Rosemarie LaManno.