This site uses cookies to help us manage and improve the website and to analyse how visitors use our site. By continuing to use the website, you are agreeing to our use of cookies. For further information about cookies, including about how to change your browser settings to no longer accept cookies, please view our Cookie Policy. Click for more info.

Adtoox AB has been acquired by Peach Video

Arrowpoint Advisory’s TMT sector team has advised Adtoox AB (“Adtoox”) on its sale to Peach Video (“Peach”), a portfolio company of Inflexion Private Equity.

Founded in 2007 by Emil Brolin and Oskar Milton, Adtoox’s technology platform includes a cloud-based ad delivery capability including instant QC and distribution to broadcasters and publishers around the globe; a fully automated in-banner video service enabling immediate extension of linear TV campaigns in to the online video space; and an online ad survey service making it easier and faster than ever to measure ad and campaign impact.

Peach is a global video ad management platform, which manages the world’s advertising content and makes it easy for brands, agencies and media owners to collaborate with each other on a global scale. Peach has been around since 1996 and today, the company operates within 100 countries worldwide.

The acquisition of Adtoox expands Peach’s offering with a portfolio of innovative complementary products, significantly increasing its reach across the Nordics and providing its newly-combined customer base with an enhanced solution which otherwise wouldn’t have been accessible.

Emil Brolin, Co-founder and CEO of Adtoox, said: “We’re grateful to Daniel and the Arrowpoint Advisory team for their strategic advice and tactical insight. They did a terrific job and we are delighted with the outcome.”

Daniel Domberger, Managing Director, Arrowpoint Advisory, concluded: “Adtoox has built a compelling position in markets that are very complementary to Peach’s. Together with its differentiated products and strong team, it makes a significant strategic addition to Peach’s reach, footprint and capability.” 

Daniel Domberger

Managing Director

Phone: +44 20 7484 4731

Mobile: +44 7903 161330

Dustin Stevens

Assistant Director

Phone: +44 20 7484 4702

Mobile: +44 7551 650375