Mr & Mrs Smith acquired by Hyatt

Arrowpoint Advisory’s Consumer, Retail and Leisure team has advised the shareholders of Mr & Mrs Smith on its sale to leading international hotelier Hyatt.

Founded in 2003, Mr & Mrs Smith is the travel club for hotel lovers: an award-winning boutique and luxury hotel booking service specialising in the world’s most seductive stays. There are now more than 1,800 hotels and villas in the collection, all hand-picked and anonymously reviewed. Smith members are guaranteed best prices wherever and whenever they book, free extras on arrival, and round-the-clock service from in-house travel specialists, Smith24. Dedicated to meeting the highest standards of environmental and social responsibility, Mr & Mrs Smith was officially recognised as a B Corp in 2022.

Hyatt has the world’s largest portfolio of luxury branded hotels in resort locations, making their planned acquisition of Mr & Mrs Smith the perfect complement to Hyatt’s ability to offer luxury stay experiences in some of the world’s top travel destinations.  At a later date following the closing, Hyatt plans to enable World of Hyatt members with a whole new collection of rewarding experiences, including direct booking access to more than twice the number of global boutique and luxury properties currently in Hyatt’s portfolio.

Tamara Lohan, Founder and CEO at Mr & Mrs Smith commented: “I am delighted to start this next chapter of Mr & Mrs Smith and know Hyatt’s focus on luxury and wellbeing makes them the ideal match for the evolution of our brand and our beloved group of associates, hoteliers and loyal members. My vision was to have Mr & Mrs Smith be the first and last click for travellers searching for curated and unique luxury experiences, and with Hyatt's best-in-class and award-winning World of Hyatt loyalty program, that vision will be much closer to reality.”

“I cannot recommend the team at Arrowpoint Advisory enough for their exceptional work in managing the sale of Mr & Mrs Smith. Their patient, calm, and diplomatic approach was instrumental in finding solutions and navigating the inevitable ups and downs throughout the process. The team's expertise and guidance kept us on track, and I have learned a huge amount from working with them.”

Edward Orr, Co-Founder and Chairman noted: “This has been one of the best transactions I have ever been involved with, thanks to the quality and professionalism both of the buyer and of our advisors. The team at Arrowpoint Advisory have been comprehensive, calm, commercial and good humoured throughout - an absolute pleasure to work with”

Jamie Hutton, Director at Arrowpoint Advisory, concluded: “It has been an absolute pleasure working with Tamara, James, Ed and the wider team at Mr & Mrs Smith. Over the last twenty years they have built something truly special – what started in print has developed into a leading digital platform and is now undoubtedly one of the most iconic brands in luxury travel. In Hyatt we believe they now have the perfect owner who can not only help to accelerate the business globally but who also shares the same core values, culture and relentless focus on customer experience. We have no doubt the business will continue to go from strength to strength and we wish them every success going forwards.”

The term 'Hyatt' is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

Contact the deal team